Portfolio extension to drive incremental growth
For any business new products and services are intrinsic requirement by nature. Howeverin reality, we are living in a world where more than 82% of new products are getting failed. At Arrow Point, we are here with deciphering knowledge and know how’s on overcomingsizeable barriers that a new product innovation could possibly face and that would lead us to map out a workable and successful strategy for our Clients new product portfolio development.
Our individual-based approach is different to traditional, aggregate modeling. We identify the real market impact of an idea from the outset, including its effect on the current portfolio. Our tools will allow you to focus innovation around the highest-potential concepts from the outset, deliver precise briefs for product development and create powerful launch strategies for genuine, incremental revenue growth.
Arrow Point as a company, we are dedicated to driving innovation and growth for consumer brands and businesses. Arrow Point leverages state-of-the-art research methodologies and advanced analytical tools to provide comprehensive solutions for the dynamic challenges of today’s marketplace.
Our market research studies on new product and service development are designed to deliver actionable insights across every stage of the innovation process. We employ a blend of qualitative and quantitative techniques to ensure a holistic understanding of market needs, trends, and opportunities.
Exploratory Research: Our exploratory research utilizes techniques such as focus groups, in-depth interviews, and ethnographic studies to uncover unmet consumer needs, identify emerging trends, and generate innovative product ideas. This foundational research is critical for informing the early stages of product development and ensuring alignment with market demands.
Concept Testing: Using methodologies like conjoint analysis, choice modeling, and A/B testing, we evaluate consumer responses to new product concepts. This helps in refining product features, optimizing pricing strategies, and predicting market acceptance. Our rigorous testing processes ensure that only the most promising concepts advance to the next stage.
Market Sizing and Segmentation: We employ advanced statistical techniques such as cluster analysis, factor analysis, and predictive modeling to identify target market segments and assess the potential size of the market for new products and services. This strategic insight is vital for effective market positioning and resource allocation.
Go-to-Market Strategy: Our comprehensive research includes competitive analysis, SWOT analysis, and PESTEL analysis to inform go-to-market strategies. We provide detailed insights into competitive dynamics, regulatory environments, and market entry barriers, enabling brands to craft robust strategies for successful product launches.
Post-Launch Evaluation: After the product or service launch, we conduct longitudinal studies and customer satisfaction surveys to monitor performance, gather feedback, and identify areas for improvement. This ongoing assessment ensures that products and services remain aligned with consumer expectations and market trends.
At Arrow Point, we transform data into strategic insights, empowering brands to innovate, launch, and succeed with new products and services. Partner with us to navigate the complexities of product development and drive sustained growth in an ever-evolving market.
