Research & Consulting

Construction and Building Materials


Unveiling Strategic Insights in the Construction and Building Materials Sector with Arrow Point

Arrow Point, a premier market research firm based in India, specializes in delivering comprehensive insights and tailored market research solutions for the Construction and Building Materials sector. Our methodologies are designed to provide actionable intelligence that empowers businesses, developers, and stakeholders to navigate market complexities and capitalize on growth opportunities. Explore how Arrow Point can enhance your business strategies with our specialized market research services.

Types of Studies and Methodologies

1. Market Trends and Forecasting

Understanding market trends and forecasting future developments is crucial for strategic planning in the Construction and Building Materials sector. Arrow Point conducts in-depth studies to analyze construction trends, material preferences, and market dynamics shaping the industry.


• Trend Analysis: Monitoring trends such as sustainable construction practices, modular building solutions, and smart technologies.

• Market Sizing and Forecasting: Estimating market growth rates, demand for building materials, and construction project pipelines.

• Scenario Planning: Assessing potential scenarios like economic fluctuations and regulatory changes affecting construction projects.

2. Competitive Landscape and Benchmarking

Staying competitive requires insights into competitors’ strategies and market positioning. Arrow Point conducts competitive intelligence studies to analyze market share, pricing strategies, product portfolios, and technological innovations in the building materials market.


• SWOT Analysis: Evaluating competitors’ strengths, weaknesses, opportunities, and threats.

• Product Benchmarking: Comparing features, quality, and performance of building materials across different brands.

• Brand Perception Studies: Assessing brand reputation, customer loyalty, and perceived value among stakeholders.

3. Customer Satisfaction and Needs Assessment

Understanding customer preferences and satisfaction levels is essential for product development and customer retention. Arrow Point conducts surveys and focus groups to gather insights on customer needs, expectations, and satisfaction with building materials and construction services.


• Customer Surveys: Collecting feedback on product performance, service quality, and purchase experience.

• Focus Groups: Facilitating discussions to explore perceptions, attitudes, and preferences of contractors, architects, and developers.

• Usability Testing: Evaluating usability and functionality of building materials in real-world applications.

4. Regulatory and Environmental Analysis

Navigating regulatory requirements and environmental concerns is critical in the Construction and Building Materials sector. Arrow Point conducts regulatory analysis to assess compliance challenges, sustainability initiatives, and environmental impact assessments.


• Regulatory Impact Assessment: Evaluating the impact of building codes, environmental regulations, and safety standards on construction practices.

• Environmental Audits: Assessing the environmental footprint of building materials and construction processes.

• Policy Monitoring: Tracking legislative developments and policy changes influencing construction industry practices.

Sub-sectors and Allied Sectors in the Construction and Building Materials Industry

• Building Materials

o Cement and Concrete

o Steel and Metals

o Wood and Timber

o Glass and Ceramics

• Construction Services

o Residential Construction

o Commercial Construction

o Infrastructure Development

• Technology and Innovation

o Building Information Modeling (BIM)

o Prefabricated Construction

o Sustainable Building Technologies

Key Products and Services

• Cement and Concrete:Portland cement, ready-mix concrete, specialty concrete mixes.

• Steel and Metals:Structural steel, reinforcement bars (rebars), metal roofing.

• Wood and Timber: Lumber, engineered wood products, timber framing.

• Glass and Ceramics:Float glass, ceramic tiles, sanitaryware, insulation materials.

Key Channel Partners and Stakeholders

Demand Side:

• Construction Companies:Builders, contractors, and developers involved in residential, commercial, and infrastructure projects.

• Architects and Designers:Specifying building materials and overseeing project designs and specifications.

• Government Agencies:Regulators, urban planning authorities, and public sector bodies influencing construction standards and policies.

• Real Estate Developers: Property developers and investors driving demand for construction materials and services.

Supply Side:

• Manufacturers:Producers of building materials, construction equipment, and prefabricated components.

• Distributors and Suppliers:Distributing building materials to construction sites and retail outlets.

• Technology Providers:Suppliers of construction software, BIM tools, and IoT solutions for smart buildings.

• Industry Associations:Trade associations and professional bodies representing stakeholders in the construction and building materials sector.

Why Choose Arrow Point?

• Industry Expertise:Deep understanding of the Construction and Building Materials sector’s dynamics, market trends, and regulatory landscape.

• Customized Solutions:Tailored research approaches addressing specific business challenges and market opportunities.

• Actionable Insights: Data-driven recommendations for product innovation, market entry strategies, and customer engagement.

• Global Perspective:Comprehensive market coverage beyond India, providing insights into international construction trends and innovations.

Partner with Arrow Point to unlock strategic insights and drive growth in the dynamic Construction and Building Materials sector. Contact us today to explore how our market research services can empower your business strategies and enhance your market performance.

Market research studies conducted by Arrow Point provide a specific focus on the following areas.

  • Structural materials like steel, cement, bricks/blocks, wooden panels, roofing sheets etc.
  • Decorative like tiles, carpets, paints, coverings, glass, ACP etc.
  • Fitments like doors & windows, cabinets, lighting, electrical, sanitary ware etc.
  • Solutions for thermal proofing, water proofing, sound proofing, fire proofing, corrosion proofing etc.
  • Building automation including security, access regulation, climate control etc.