Research & Consulting

Distribution and Retail Trade


Empower Your Business with Arrow Point's Market Research in Distribution and Retail Trade

Arrow Point is your trusted partner for comprehensive market research in the Distribution and Retail Trade sector. Our in-depth studies and innovative methodologies provide actionable insights that help businesses navigate the dynamic retail landscape, optimize their distribution strategies, and enhance their market presence. Here's how we can support your business:

Types of Studies and Methodologies

1. Market Segmentation and Targeting

Understanding diverse consumer groups is essential for effective marketing. Arrow Point conducts detailed market segmentation studies to identify distinct customer segments based on demographics, geography, behavior, and psychographics.


• Surveys and Questionnaires: Collecting data from consumers and retailers.

• Cluster Analysis: Identifying distinct market segments.

• Focus Groups: In-depth discussions to gather qualitative insights.

2. Consumer Behavior and Preferences

Unraveling consumer behavior is crucial for developing targeted marketing strategies. Arrow Point's studies analyze consumer preferences, buying patterns, and decision-making processes.


• Ethnographic Research Observing consumers in their natural shopping environment.

• Behavioral Analysis: Analyzing purchasing data.

• Conjoint Analysis Evaluating how consumers value different product attributes.

3. Competitive Analysis

Staying ahead in the competitive retail market requires a deep understanding of the landscape. Arrow Point provides comprehensive competitive analysis studies to assess competitors' strategies, strengths, and weaknesses.


• SWOT Analysis Evaluating competitors' strengths, weaknesses, opportunities, and threats.

• Benchmarking: Comparing performance metrics to industry standards.

• Market Share Analysis: Determining the market share held by competitors.

4. Channel Optimization

Efficient distribution channels are key to reaching customers effectively. Arrow Point's channel optimization studies help businesses identify the best distribution strategies and partners.


• Channel Mapping: Identifying and evaluating distribution channels.

• Partner Analysis: Assessing the performance and reliability of channel partners.

• Logistics Studies Optimizing supply chain and distribution processes.

5. Retail Strategy Development

Developing a robust retail strategy is essential for market success. Arrow Point assists businesses in creating effective retail strategies that align with market trends and consumer demands.


• Retail Audits: Assessing the performance of retail outlets.

• Mystery Shopping: Evaluating the customer experience.

• Sales Data Analysis: Analyzing sales patterns and trends.

6. Market Entry and Expansion

For businesses looking to enter new markets or expand their presence, Arrow Point provides strategic market entry and expansion studies. We evaluate market potential, entry barriers, and optimal entry strategies.


• PEST Analysis: Evaluating political, economic, social, and technological factors.

• Feasibility Studies: Assessing the viability of market entry or expansion plans.

• Porter’s Five Forces Analysis: Analyzing the competitive environment and market dynamics.

Sub-sectors in the Distribution and Retail Trade Sector

• Food and Beverage Retail

• Apparel and Fashion Retail

• Electronics and Appliances Retail

• Home and Furniture Retail

• Health and Beauty Retail

• Automotive Retail

• E-commerce and Online Retail

• Convenience Stores and Small Retailers

• Wholesale Trade

• Specialty Stores (e.g., bookstores, toy stores)

Key Channel Partners and Stakeholders

Demand Side:

• Consumers End-users purchasing goods and services.

• Retailers: Businesses selling products directly to consumers, including supermarkets, department stores, and specialty stores.

• E-commerce Platforms: Online marketplaces facilitating digital sales.

• Franchisees: Independent operators of franchised retail outlets.

Supply Side:

• Manufacturers and brands Producers of goods distributed to retailers and wholesalers.

• Distributors and Wholesalers: Intermediaries facilitating the flow of products from manufacturers to retailers.

• Logistics Providers: Companies offering transportation, warehousing, and delivery services.

• Suppliers:Vendors providing raw materials and components to manufacturers.

Why Choose Arrow Point?

• Expertise: Our team of seasoned researchers and analysts possess extensive experience in the retail and distribution sectors.

• Customized Solutions: We offer tailored research solutions to meet the unique needs and goals of your business.

• Data-Driven Insights: Leveraging the latest methodologies and technologies, we provide actionable insights that drive strategic decision-making.

• Global Reach: Although headquartered in India, our research spans global markets, offering a comprehensive view of the industry.

Partner with Arrow Point to unlock the full potential of your business in the Distribution and Retail Trade sector. Let our strategic insights and innovative solutions pave the way for your success. Contact us today to discover how our market research services can transform your business.

Market research studies conducted by Arrow Point provide a specific focus on the following areas.

  • Retailers
  • Real Estate Developers
  • Brand Marketers
  • Hospitality – QSRs and Fine Dine
  • Entertainment – Multiplex, Amusement Centers
  • Travel and Tourism – Airports, Tourist Destinations, Petrol Stations etc