Research & Consulting

Education and Training


Elevate your brand with Arrow Point’s Comprehensive Market Research

Arrow Point, a premier market research company based in India, specializes in delivering insightful and actionable research tailored for the Education and Training sector. Our comprehensive research solutions help institutions, businesses, and policymakers understand market dynamics, learner behavior, and competitive landscapes, ensuring they stay ahead in this evolving industry. Here’s an overview of our market research services, methodologies, and the key sub-sectors, products, channel partners, and stakeholders we cover.

Types of Studies and Methodologies

1. Market Segmentation and Targeting

Understanding and targeting distinct learner segments is essential for success in the education and training industry. Arrow Point conducts detailed market segmentation studies to categorize learners based on demographics, learning preferences, and career aspirations.


• Surveys and Questionnaires: Collecting data from learners to understand their purchasing habits and preferences.

• Cluster Analysis: Grouping learners into segments with similar characteristics.

• Focus Groups: Conducting in-depth discussions to gather qualitative insights.

2. Learner Behavior and Preferences

Gaining deep insights into learner behavior helps in crafting effective educational strategies. Our studies analyze learner preferences, learning patterns, and decision-making processes.


• Ethnographic Research: Observing learner behavior in educational settings.

• Behavioral Analysis: Analyzing enrollment data and trends.

• Conjoint Analysis: Evaluating learner preferences for different educational features.

3. Competitive Analysis

Understanding the competitive landscape helps institutions strategize effectively. Arrow Point’s competitive analysis studies provide insights into competitors’ strategies, strengths, and weaknesses.


• SWOT Analysis: Evaluating competitors' strengths, weaknesses, opportunities, and threats.

• Benchmarking: Comparing performance metrics with industry standards.

• Market Share Analysis: Determining the market share held by competitors.

4. Curriculum Development and Innovation

Developing innovative curricula is crucial for staying competitive. Our curriculum development studies help institutions understand market needs and innovate effectively.


• Conjoint Analysis: Identifying learner preferences for different curriculum features.

• Concept Testing: Evaluating learner response to new curriculum ideas.

• Usage and Attitude Studies: Understanding how learners use existing curricula and their attitudes towards them.

5. Brand Perception and Positioning

Creating a strong brand presence is crucial in the education sector. Our brand perception studies help institutions understand how their brand is perceived and how to position it effectively.


• Brand Equity Studies: Measuring the value of the brand in the market.

• Positioning Analysis: Identifying the best market position for the brand.

• Reputation Analysis: Assessing the overall reputation and image of the brand.

6. Technology Integration and E-learning Solutions

Efficient integration of technology and e-learning solutions is vital for modern education. Our studies help institutions optimize their technology strategies.


• Technology Adoption Studies: Assessing the readiness and effectiveness of technology solutions.

• E-learning Platform Analysis: Evaluating the performance and usability of e-learning platforms.

• Digital Transformation Audits: Identifying opportunities for digital transformation.

7. Policy Impact and Regulatory Compliance

Navigating regulatory requirements and assessing policy impacts are increasingly important. Arrow Point conducts studies to help institutions stay compliant and understand policy implications.


• Regulatory Impact Analysis: Assessing the impact of regulatory changes on educational operations.

• Policy Analysis: Evaluating the effects of educational policies.

• Compliance Audits: Ensuring adherence to regulatory standards.

Sub-sectors and Allied Sectors in the Education and Training Industry

• K-12 Education

o Primary Education

o Secondary Education

o Higher Secondary Education

• Higher Education

o Undergraduate Programs

o Postgraduate Programs

o Doctoral Programs

• Vocational and Technical Training

o Skill Development Programs

o Technical Certifications

o Apprenticeships

• Corporate Training

o Employee Training Programs

o Leadership Development

o Professional Certifications

• Allied Sectors

o Educational Technology (EdTech)

o Publishing and Educational Content

o Educational Consulting

o Student Services (counseling, career guidance)

• E-learning and Online Education

o Online Courses

o Virtual Classrooms

o MOOC (Massive Open Online Courses) Platforms

Key Products and Services

• Educational Programs:K-12 education, higher education, vocational training, corporate training, online courses.

• Educational Technology:Learning Management Systems (LMS), e-learning platforms, virtual classrooms, educational apps.

• Curriculum and Content:Textbooks, digital content, interactive learning materials.

• Support Services:Counseling, career guidance, tutoring, student management systems.

Key Channel Partners and Stakeholders

Demand Side:

• Learners:Students of all age groups, from primary school to higher education and professional training.

• Parents and Guardians: Key decision-makers for K-12 education.

• Corporations:Businesses seeking employee training and development solutions.

• Government and Policymakers:Regulatory bodies and education departments.

Supply Side:

• Educational Institutions:Schools, colleges, universities, training centers.

• EdTech Companies: Providers of technology solutions for education.

• Publishers: Companies producing textbooks and educational materials.

• Service Providers: Companies offering counseling, career guidance, and tutoring services.

• Content Creators: Developers of digital content and interactive learning materials.

Why Choose Arrow Point?

• Expertise: Our team of experienced researchers and analysts bring extensive knowledge of the education and training sector.

• Customized Solutions: We offer tailored research solutions to meet the unique needs and goals of your institution.

• Data-Driven Insights: Utilizing advanced methodologies and technologies, we deliver actionable insights for strategic decision-making.

• Global Reach: While headquartered in India, our research covers global markets, providing a comprehensive view of the industry.

Partner with Arrow Point to unlock the full potential of your institution in the education and training sector. Let our strategic insights and innovative solutions drive your success. Contact us today to discover how our market research services can transform your business.

Market research studies conducted by Arrow Point provide a specific focus on the following areas.

The Industry and Market

  • Education Infrastructure analysis
  • School / Collegiate Education
  • Institutional Positioning / Ranking
  • Talent Pool Evaluation

Higher Education

  • Technical / Engineering
  • Medical
  • Financial
  • Information Technology

Education Types

  • Formal
  • Non Formal
  • Vocational Education

Levels of Education & Training

  • Higher Secondary
  • Corporate Training
  • Higher education

Finishing skills and Professional Training

  • English
  • Soft skills
  • Competitive Examinations
  • Career Aspirations
  • Organizational Training
  • Teacher re-skilling
  • Technical training

Education Materials

  • Text Books, Guides, Workbooks
  • New Technology Tools
  • Learning and teaching devices
  • Classroom technologies

Delivery Modes

  • Direct
  • Distance
  • Tech based Delivery