Research & Consulting

Real Estate


Achieving strategic Insights in the Real Estate Sector through Arrow Point’s Market Research

Arrow Point, a prominent market research firm based in India, specializes in delivering insightful market research solutions for the Real Estate sector. Our methodologies are crafted to provide actionable intelligence that empowers stakeholders, developers, and investors to make informed decisions and capitalize on opportunities in the dynamic real estate market. Discover how Arrow Point can enhance your business strategies with our specialized market research services.

Types of Studies and Methodologies

1. Market Feasibility and Demand Analysis

Understanding market feasibility and demand dynamics is crucial for real estate developers and investors. Arrow Point conducts comprehensive studies to assess market demand, demographic trends, buyer preferences, and economic indicators influencing the real estate market.


• Demand-Supply Analysis: Estimating housing demand, commercial space requirements, and retail space absorption rates.

• Market Segmentation:Segmenting the market based on buyer demographics, income levels, lifestyle preferences, and investment motivations.

• Location Analysis:Evaluating the attractiveness of locations based on proximity to amenities, infrastructure development, and market trends.

2. Competitive Landscape and Benchmarking

Staying competitive requires insights into competitors’ strategies and market positioning. Arrow Point conducts competitive intelligence studies to analyze market share, pricing strategies, project offerings, and branding initiatives in the real estate sector.


• SWOT Analysis: Evaluating competitors’ strengths, weaknesses, opportunities, and threats in the real estate market.

• Price Benchmarking: Comparing property prices, rental yields, and return on investment (ROI) across different segments and locations.

• Brand Perception Studies: Assessing brand equity, customer satisfaction, and perceptions among property buyers and investors.

3. Consumer Behavior and Preference Studies

Understanding consumer behavior and preferences is essential for property developers and marketers. Arrow Point conducts surveys and focus groups to gather insights on buyer motivations, purchase decision factors, amenities preferences, and willingness to pay for residential and commercial properties.


• Consumer Surveys:Collecting feedback on property features, pricing, location preferences, and investment goals.

• Focus Groups:Facilitating discussions to explore perceptions, aspirations, and lifestyle choices influencing real estate decisions.

• Usability Testing:Evaluating the usability and functionality of real estate projects and amenities from a consumer perspective.

4. Regulatory and Policy Analysis

Navigating regulatory frameworks and policy changes is critical for real estate projects. Arrow Point conducts regulatory analysis to assess compliance requirements, zoning regulations, environmental impact assessments, and legal considerations affecting property development.


• Regulatory Impact Assessment:Evaluating the impact of regulatory changes on project timelines, costs, and feasibility.

• Policy Monitoring:Tracking legislative developments, government incentives, and urban planning policies influencing real estate investments.

• Environmental Due Diligence:Assessing environmental risks and sustainability practices in real estate development projects.

Sub-sectors and Allied Sectors in the Real Estate Industry

• Residential Real Estate

o Apartments, villas, gated communities

o Affordable housing projects

o Luxury residences

• Commercial Real Estate

o Office spaces, business parks

o Retail malls, shopping complexes

o Hospitality and leisure properties

• Industrial Real Estate

o Warehouses, logistics parks

o Manufacturing facilities

o Special economic zones (SEZs)

Key Products and Services

• Residential Properties:Apartments, condominiums, townhouses, residential plots.

• Commercial Properties:Office spaces, retail outlets, hospitality projects, mixed-use developments.

• Industrial Properties:Warehouses, factories, industrial land parcels.

Key Channel Partners and Stakeholders

Demand Side:

• Homebuyers and Investors:Individuals and institutional investors purchasing residential and commercial properties.

• Corporate Tenants:Businesses leasing office spaces and retail outlets for operational purposes.

• Real Estate Agents:Property consultants, brokers, and agents facilitating property transactions.

• Financial Institutions:Banks, mortgage lenders, and housing finance companies providing financing options for property buyers.

Supply Side:

• Real Estate Developers:Builders and developers constructing residential, commercial, and industrial properties.

• Construction Companies:Contractors and construction firms involved in project execution and infrastructure development.

• Architects and Designers:Design consultants and architectural firms creating innovative building designs and layouts.

• Government Authorities:Urban development authorities, municipal corporations, and regulatory bodies overseeing land use planning and infrastructure development.

Why Choose Arrow Point?

• Industry Expertise:Deep understanding of the Real Estate sector’s dynamics, market trends, and regulatory landscape.

• Customized SolutionsTailored research approaches addressing specific market challenges and investment opportunities.

• Actionable Insights: Data-driven recommendations for project development, pricing strategies, and market entry.

• Global Perspective:Comprehensive market coverage beyond India, providing insights into international real estate trends and investment climates.

Partner with Arrow Point to unlock strategic insights and drive growth in the competitive Real Estate sector. Contact us today to explore how our market research services can empower your business strategies and enhance your market performance.

Market research studies conducted by Arrow Point provide a specific focus on the following areas.

  • Catchment area studies for Customer Profiling
  • Project Concept evaluation
  • Project launches and market entry studies
  • Pricing studies to arrive at optimal pricing solutions
  • Studies to identify Triggers and Barriers
  • Segmentation studies as per client requirements
  • Understanding Customer Preferences for facilities within & outside the apartment
  • Understanding the lifestyle and media habits
  • Studies on attitude and behaviour on real estate products and services