Research & Consulting

Health Care


Empowering your Healthcare brand with Arrow Point’s Comprehensive Market Research

Arrow Point, a leading market research company based in India, specializes in delivering insightful and actionable research tailored for the Healthcare and Pharmaceuticals sector. Our comprehensive research solutions help businesses, healthcare providers, and policymakers understand market dynamics, patient behavior, and competitive landscapes, ensuring they stay ahead in this vital industry. Here’s an overview of our market research services, methodologies, and the key sub-sectors, products, channel partners, and stakeholders we cover.

Types of Studies and Methodologies

1. Market Segmentation and Targeting

Understanding and targeting distinct patient and consumer segments is essential for success in the healthcare and pharmaceuticals industry. Arrow Point conducts detailed market segmentation studies to categorize patients based on demographics, medical conditions, and healthcare needs.


• Surveys and Questionnaires: Collecting data from patients to understand their needs and preferences.

• Cluster Analysis: Grouping patients into segments with similar characteristics.

• Focus Groups: Conducting in-depth discussions to gather qualitative insights.

2. Patient Behavior and Preferences

Gaining deep insights into patient behavior helps in crafting effective healthcare strategies. Our studies analyze patient preferences, treatment adherence, and decision-making processes.


• Ethnographic Research: Observing patient behavior in healthcare settings.

• Behavioral Analysis: Analyzing treatment data and trends.

• Conjoint Analysis: Evaluating patient preferences for different treatment options.

3. Competitive Analysis

Understanding the competitive landscape helps businesses strategize effectively. Arrow Point’s competitive analysis studies provide insights into competitors’ strategies, strengths, and weaknesses.


• SWOT Analysis: Evaluating competitors' strengths, weaknesses, opportunities, and threats.

• Benchmarking: Comparing performance metrics with industry standards.

• Market Share Analysis: Determining the market share held by competitors.

4. Product Development and Innovation

Innovating and developing new products is crucial for staying competitive. Our product development studies help businesses understand market needs and innovate effectively.


• Conjoint Analysis: Identifying patient preferences for different product features.

• Concept Testing: Evaluating patient response to new product ideas.

• Usage and Attitude Studies: Understanding how patients use existing products and their attitudes towards them.

5. Brand Perception and Positioning

Creating a strong brand presence is crucial in the healthcare sector. Our brand perception studies help businesses understand how their brand is perceived and how to position it effectively.


• Brand Equity Studies: Measuring the value of the brand in the market.

• Positioning Analysis: Identifying the best market position for the brand.

• Reputation Analysis: Assessing the overall reputation and image of the brand.

6. Regulatory Compliance and Market Access

Navigating regulatory requirements and assessing market access strategies are increasingly important. Arrow Point conducts studies to help firms stay compliant and understand regulatory landscapes.


• Regulatory Impact Analysis: Assessing the impact of regulatory changes on business operations.

• Policy Analysis: Evaluating the effects of healthcare policies.

• Compliance Audits: Ensuring adherence to regulatory standards.

7. Healthcare Outcomes and Cost-Effectiveness

Evaluating healthcare outcomes and cost-effectiveness helps in optimizing healthcare delivery. Our studies analyze treatment outcomes and economic impact.


• Outcomes Research: Assessing the effectiveness of treatments.

• Cost-Benefit Analysis: Evaluating the economic impact of healthcare interventions.

• Health Economics Studies: Analyzing the economic aspects of healthcare delivery.

Sub-sectors and Allied Sectors in the Healthcare and Pharmaceuticals Industry

• Pharmaceuticals

o Prescription Drugs

o Over-the-Counter (OTC) Medications

o Biologics

o Generic Drugs

• Medical Devices

o Diagnostic Devices

o Surgical Instruments

o Imaging Equipment

o Wearable Health Tech

• Healthcare Services

o Hospitals and Clinics

o Telemedicine

o Home Healthcare

o Nursing and Rehabilitation

• Biotechnology

o Genetic Testing

o Gene Therapy

o Biopharmaceuticals

o Stem Cell Research

• Allied Sectors

o Health Insurance

o Health IT and Digital Health

o Pharmaceuticals Distribution

o Contract Research Organizations (CROs)

Key Products and Services

• Pharmaceutical Products:Prescription drugs, OTC medications, biologics, generic drugs.

• Medical Devices: Diagnostic devices, surgical instruments, imaging equipment, wearable health tech.

• Healthcare Services:Hospital care, telemedicine, home healthcare, nursing, and rehabilitation.

• Biotechnology Products:Genetic testing kits, gene therapy treatments, biopharmaceuticals.

• Health IT Solutions:Electronic health records (EHRs), telehealth platforms, health analytics tools.

Key Channel Partners and Stakeholders

Demand Side:

• Patients:Individuals seeking medical treatment and healthcare services.

• Healthcare Providers: Hospitals, clinics, nursing homes, rehabilitation centers.

• Pharmacies and Drug Stores:Retailers selling pharmaceutical products.

• Insurance Companies:Providers of health insurance plans.

• Government and Policymakers:Regulatory bodies and health departments.

Supply Side:

• Pharmaceutical Companies and BrandsProducers of drugs and biologics.

• Medical Device Manufacturers: Producers of diagnostic and surgical instruments.

• Biotech Firms: Developers of genetic tests and biopharmaceuticals.

• Distributors and WholesalersCompanies facilitating the flow of products from manufacturers to healthcare providers.

• CROs:Companies offering clinical research and trial management services.

Why Choose Arrow Point?

• Expertise: Our team of experienced researchers and analysts bring extensive knowledge of the healthcare and pharmaceuticals sector.

• Customized Solutions: We offer tailored research solutions to meet the unique needs and goals of your business.

• Data-Driven Insights: Utilizing advanced methodologies and technologies, we deliver actionable insights for strategic decision-making.

• Global Reach:While headquartered in India, our research covers global markets, providing a comprehensive view of the industry.

Partner with Arrow Point to unlock the full potential of your business in the healthcare and pharmaceuticals sector. Let our strategic insights and innovative solutions drive your success. Contact us today to discover how our market research services can transform your business.

Market research studies conducted by Arrow Point provide a specific focus on the following areas.

  • 360’ Pharma segment
  • Surgical segment
  • Drugs and molecules
  • Health care brands